Guest Post: Lori Mortensen on Writing Story Endings & If Wendell Had a Walrus

By Lori Mortensen

Story beginnings are so important, it’s no wonder they get a lot of attention.

Writers not only have to come up with a fresh idea, they have to nail an opening hook that sets up the main character, grounds the reader in a specific setting, and gets a compelling story problem rolling. It’s a big bite of the story-writing apple.

However,

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Guest Post: Lori Mortensen on Hooking Readers

By Lori Mortensen

After judging nearly a thousand entries for recent writing contests, I’m reminded once again of the importance and power of effective opening hooks.

Start out swinging, and readers can’t wait to read more. Meander around and readers will quickly lose interest.

The truth is, authors have mere seconds to capture an editor’s heart.

So what makes an effective opening hook?

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