Online Promotion: Designing an Author or Illustrator Website


By Cynthia Leitich Smith

Lisa Firke of Hit Those Keys: Creative Encouragement, Copy Editing, Web Design specializes in the design of children’s and young adult book author sites.

What do you think makes a good author site? What elements are essential?

Perhaps the most important thing is something the average site visitor never sees—the underlying markup and coding.

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Online Promotion: Market Yourself as an Author-Speaker to Schools


By Cynthia Leitich Smith

Your website can help sell you as a speaker to school groups.

Publicist Susan Raab of Raab Associates says, “For many authors and illustrators, schools have a significant impact on their careers because they offer opportunities for doing school visits, workshops, and other events that provide substantial income separate from the revenue any given book brings in.”

You may want to create a separate “events” page,

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Online Promotion: Making Your Author/Illustrator Website Educator-Friendly

By Cynthia Leitich Smith

Who will visit your author or illustrator website?

Young readers may be your ultimate target audience, but educators—teachers, university professors of youth literature, and school librarians—are on the forefront of efforts to connect books and kids. What’s more, they’re using the Internet more than ever to help them make purchasing decisions.

“It is professional librarians and educators who are most likely to specifically seek out information about authors and illustrators and ways to use children’s books in educational and group settings,”

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