Guest Post: Don Tate on Proactive Promotion & Strong As Sandow

Guest Post: Don Tate on Proactive Promotion & Strong As Sandow

By Don Tate

My newest book babe, Strong As Sandow: How Eugen Sandow Became the Strongest Man on Earth (Charlesbridge, 2017), published earlier this fall.

To welcome “Sandow” into the world and to provide my new book babe with tools needed to flourish, I planned a full marketing blitz.

Marketing a new book is a shared effort between a book’s creators and its publisher.

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Event Report & Videos: Don Tate Launches Strong as Sandow: How Eugene Sandow Became The Strongest Man on Earth

Event Report & Videos: Don Tate Launches Strong as Sandow: How Eugene Sandow Became The Strongest Man on Earth

By Cynthia Leitich Smith

Author-illustrator Don Tate hosted a tremendous, successful book launch for Strong as Sandow: How Eugene Sandow Became The Strongest Man on Earth (Charlesbridge, 2017) Sept. 9 at BookPeople in Austin. From the promotional copy:

Friedrich Müller was born sickly and weak, yet he longed to be athletic and strong,

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